Session 01
Auditing What You Already Have
Before creating anything new, this session covers how to identify which existing pieces have the most repurposing potential.
View detailsLive and recorded sessions
One Piece.
Many Formats.
Zero Wasted Effort.
A webinar series for content creators and small marketing teams who research deeply but don't have time to rebuild every asset from scratch. Learn how to extend one well-made piece into a newsletter, a short video, a carousel, and more, without diluting the original thinking.
Session 04
Long-form to Short-form
55 min, recorded access included
The workflow, in practice
Inside a Repurposing Session
Each webinar walks through a real working document, not a theoretical slide deck. Here is a glimpse of the environment these sessions come from.
One source, several outputs
How One Piece Becomes Four
Every session breaks down a single format transformation in detail. Below is the kind of walkthrough covered in the "Source to Six Formats" webinar.
The original long-form article
This stays the anchor. It holds the full argument, the sourcing, and the nuance that shorter formats can't carry. In the webinar, we look at how to structure this piece so every section can later stand on its own without needing the full context around it.
Attendees leave with a simple outline template used to tag sections as "extractable" before the piece is even finished, which saves the rework step most teams do after publishing.
Pulling the strongest claim into 60 seconds
Rather than summarizing the whole article, this session shows how to find the single most quotable insight and build a script around just that. The pacing rules differ from written content, so we cover how to adjust tone without changing the underlying claim.
We also cover on-camera delivery for people who did not train as presenters, since most content leads did not sign up to be talent.
Reframing for an inbox, not a feed
Email readers already opted in, so the tone can be more direct and personal. This part of the series covers how to write a shorter, conversational version of the same research that respects a reader's inbox time while still pointing back to the full piece.
We walk through subject line testing and where to place the link so open rates and click-through both hold up.
Breaking one argument into a visual sequence
Carousels reward structure. This session shows how to take the article's internal logic and lay it out slide by slide, so each card makes sense scrolled quickly but rewards someone who reads the whole set.
Design templates shown here are built in tools most small teams already have access to, with no extra software required.
Built for stretched teams
Why Teams Attend These Sessions
Made for limited hours
Sessions run under an hour and include a working template, so the time spent watching converts directly into a workflow you can apply that same week.
Editorial quality holds up
Repurposing often means quality erodes with each version. These sessions focus on keeping the original argument intact even as the format changes shape.
Channel-specific, not copy-paste
What works in a newsletter rarely works unedited on a short-form video platform. Each session addresses the format's own reading or viewing behavior.
Templates you keep
Every registrant receives the planning template used in the session, so the framework doesn't disappear once the recording ends.
Current lineup
A Look at the Course Sessions
Each session in the series stands alone, so teams can join the ones most relevant to their current backlog.
Session 02
Structuring for Extraction
How to write or edit a core piece so later formats can be pulled from it without rewriting the underlying research.
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Session 03
Scheduling Without Burnout
A look at pacing repurposed formats across weeks so a single piece keeps producing without overwhelming a small team's calendar.
View detailsReady to see which session fits your backlog?
Where to Start walks through a short self-assessment to match your current content stack with the right session order.
Go to Where to Start