Courses
Each webinar covers a distinct stage of the repurposing process. They can be watched in order or picked individually based on where your team is currently stuck.
Before producing anything new, this session walks through a scoring method for existing content: which pieces hold enough substance to repurpose, and which ones are better left as they are. Attendees learn to spot the difference between a piece that's genuinely reusable and one that just performed well once.
Covers how to write or restructure a core article so future formats can be pulled from it directly. This includes tagging conventions, section length guidelines, and a short checklist used before a piece is marked "repurposing ready."
A practical look at spacing repurposed formats across a realistic calendar. This session addresses how many derivative pieces one article can reasonably support before audiences notice repetition, and how to sequence formats so each one lands with its own value.
Focuses specifically on translating written arguments into script-ready material for short video and audio formats. Covers pacing, tone shifts, and how to identify the single claim strong enough to anchor a 60 second piece.
A closing session on tracking how repurposed formats perform relative to the original piece, without building a reporting system too heavy for a small team to maintain. Covers what to check weekly versus quarterly.
Choose your entry point
Not every team is stuck at the same stage. Use the tabs below to find where your current backlog most likely needs attention.
If your team hasn't repurposed content in a structured way before, begin with the audit and structuring sessions. They build the foundation the later sessions assume you already have in place.
Teams with a backlog of solid articles often benefit most from the audit session paired directly with the long-form to short-form session, since video and social formats tend to have the most unclaimed reach.
If repurposing is already happening but feels chaotic, scheduling and measurement are usually the missing pieces. These two sessions focus on sustaining a rhythm rather than starting one.
Where to Start includes a short self-assessment built specifically to answer that question.
Go to Where to Start