Where to Start
Find your entry point without guessing
Five sessions, one framework, and not everyone needs to start at the beginning. This page maps out a few common starting positions.
Look at your last ten published pieces
Before picking a session, it helps to look honestly at what your team has already produced. Is there a piece that got real engagement but was never repurposed into anything else? That's usually the clearest signal of where to begin.
Identify your actual bottleneck
Some teams struggle to find what's worth repurposing. Others know exactly what to repurpose but run out of time formatting it for a new channel. Naming the bottleneck honestly narrows down which session matters most right now.
Pick one channel to focus on first
Trying to repurpose into every channel at once tends to dilute effort rather than multiply it. Choosing one additional channel, video or email or social, and doing it consistently for a month tends to produce clearer results than spreading thin.
Join the matching session
Once the bottleneck and channel are clear, matching a session becomes straightforward. Session 04 fits teams focused on video. Session 02 fits teams still figuring out structure. The course page lists each session's focus in detail.
Quick self-check
Which Description Sounds Like Your Team
Solo creator
You write, film, and post everything yourself. Time is the scarce resource, not ideas. Sessions 01 and 02 tend to give the fastest return since they reduce rework rather than adding new tasks.
Two to five person team
Roles are somewhat split, but nobody owns repurposing specifically. Session 03 on scheduling tends to resolve the coordination gap this setup usually runs into.
Marketing team inside a larger company
Content already gets repurposed informally, but inconsistently. Session 05 on measurement helps formalize which formats are actually worth repeating.
Rebuilding a stalled content function
Publishing slowed down or stopped and you're restarting from an existing archive. Session 01's audit process is usually the most useful first stop in this case.
Have a specific question about fit?
Reach out directly and describe your current content setup. We can point you toward the most relevant session.
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